One thing I've been doing at Linode Design is building a brand that we've named "Linode Green Light." It is a beta community helping us pilot products and drive development.

The thing is, as developers ourselves, we understand that development betas aren't like Call of Duty's betas – they're actually hard work. We appreciate people's feedback so much, we made swag boxes and sent them to our community members' homes.

We developed, printed and shipped a custom nalgene (with grippy print that I personally wish was on every nalgene, i got butter fingers, wanna fight), a t-shirt, an enamel pin, and some stickers.

The logo treatment is a combination of the upwards-facing hexagon shape (representing a knockout of the isometric cubes found in the Linode logo), and a cartoony knockout of a spotlight.