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2022 Linode Product Illustration Refresh
Linny, the Official Linode Mascot
Animated SVGs and Motion Graphics
Swag, Boxes, and Event Marketing!
Videos, Video Support, and Commercials
As the leader of the team responsible for managing the creative and brand output of a prominent cloud computing company, our goal was to exceed the capabilities of even some of the most renowned companies in the world. To this end, we set out to develop a comprehensive strategy to ensure that our creative and branding efforts would be of the highest quality, surpassing even the most advanced competitors in our field.
We took a multidisciplinary approach to the project and assembled a team of experts in the areas of design, marketing, branding, technology, and communications. Working together, we developed innovative solutions that allowed us to exceed the capabilities of our competitors and deliver outstanding results for our customers.
My team was in charge of the entire brand management process, including display advertising, trade shows and events, eBooks, textbooks, physical swag, YouTube video thumbnail design system engineering, mascot development, video, motion graphics, social media, mail bonus boxes, and more. Additionally, we developed and maintained our own unique design tools, powered by the cloud, and provided customized brand treatments for the Cloud Manager product.
By striving for excellence, my team was instrumental in piloting a multi-million dollar expansion of the business. We worked tirelessly to achieve our goals and exceeded expectations, proving ourselves to be a valuable asset to the company.